家具行业面临着日趋激烈的竞争

传统家具模式弊端逐渐凸显。传统家具模式的弊端在于：同质化严重、质量良莠不齐。
 

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同质化竞争使品牌失去自己的特色。激烈的市场竞争使得类目繁多的家具行业产品日趋同质化。产品销量的高关注度催生了一批市场热点产品，有些品牌商出现“跟风”现象，不注重品牌原创，以至于品牌风格千篇一律。质量成为消费者选择产品的一大难题。

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