在汽车后市场让人闻风色变的今天(洗游记加盟热线 400-169-2828),有一家企业却正如火如荼地在进行着资源整合。这家名为“洗游记”的公司创建半年多以来,已拥有200家合作商户,10家直营店和1家直营中心,覆盖杭城六大区,服务杭城10多万车主。并计划将在半年内继续扩张,在6月底实现浙江1000家合作商户,服务车主达100多万。
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为何洗游记能以如此快的速度扩张?正因为他们充分利用了资源整合的力量。不论是纵向还是横向资源整合,都是把企业自己作为所整合资源的一部分,考虑怎样联合别的资源得到最佳效果。而平台式资源整合却不同,它考虑的是,企业作为一个平台,在此基础上整合供应方、需求方甚至第三方的资源,同时增加双方的收益或者降低双方的交易成本,自身也因此获利。洗游记就是这样一个平台,它整合了夫妻洗车店的客户资源优势、自身平台的技术优势、资源供应商的价格优势等,在惠及上下游各个组成部分的同时,更是在提升“洗游记”的品牌影响力。
责任编辑:小中